By Jon R. Allen
You have a Web site or a blog to communicate with your visitors. An effective Web site or blog successfully communicates with its target audience, it meets the needs of its visitors. What do you want to create with your Web site or blog and why?
Visitors usually come to your site for one or more, of these three reasons:
- They are looking for information.
- They want to be entertained.
- They want to gain education, they want to learn something.
An Effective Web Site or Blog Has a Statement of Purpose.
You must get a message across to your visitors, you must meet the needs of your visitors. Before you make the first mouse click while designing your new effective Web site or blog, you should have a Statement of Purpose. In a nutshell, a Statement of Purpose explains why your site or blog exists, what is its reason for being.
Some questions to ask yourself when writing your Statement of Purpose:
- Why are you creating this site?
- What are your goals?
- What will be the focus of your site?
- What do you want to accomplish?
- Who will be your visitors?
- What are the needs and interests of your visitors?
- How are you going to meet the needs and interests of your visitors?
- Are you going to inform, entertain, and/or educate?
- Who is your target market?
- What is your product, goods, or service – what are you going to provide your target market?
- What’s it all going to be about?
Your Statement of Purpose does not have to be long and drawn out. A few sentences, maybe four or five, or a small list is all it takes. Regardless of the length of your Statement of Purpose, it must provide you a clear reason for your Internet site efforts. Your Statement of Purpose gives you the map to your Internet site destination… to success. Here is the Statement of Purpose I use for one of my blogs:
To provide information and answers to the questions and problems people have when they begin or manage a Web site or blog powered dynamically by WordPress, or statically by XHTML/HTML. Discuss Web site and blog creation, PHP/MySQL, CSS, SEO, management, coding, and fundamentals. To help my visitors learn how to create and maintain effective Web sites and/or blogs.
You should make your Statement of Purpose available for your visitors to see. Your Statement of Purpose will help your visitors determine if you can meet their needs. My above Statement of Purpose is shown on my blog’s About page.
Without a well prepared Statement of Purpose, a site or blog is likely to get off track and flounder. It will be here, there, and everywhere in subject matter and content, but not where it should be. Without a solid Statement of Purpose you greatly increase the chances of failing with your message to your visitors. If you don’t know what you are trying to accomplish, then how will your visitors know? If you can’t meet the needs of your visitors, then what are the chances they will return, or buy your goods and services, or read what you have to say? Answer: slim and none.
Use your Web site or blog to provide its visitors what they want. Meet the needs of your visitors. An effective Web site or blog meets the needs of its visitors by successfully communicating a message.
Author Information
I’m Jon R. Allen and I have a blog to help you learn more about creating effective blogs and Web sites. Please visit my blog at: http://www.wordpressblogsandwebsites.com. My goal is to provide information and answers to the questions and problems people have when they begin or manage a Web site or blog powered by WordPress, or by XHTML/HTML.
I hope you found my article informative and useful. Thank you for stopping by.
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